Marketing Strategy


Marketing Strategy                                                                                                                          Whether you are a local tradesman or run a business covering the whole of the UK it is important that you have a marketing strategy that works, bringing in new customers and a good return on investment.

Modern advertising has numerous marketing channels, popular advertising options include search engine optimisation (appearing high on google and other search engines), Pay Per Click (Paid rankings on google), display advertising on websites, mail shots, email campaigns, radio advertising, the press, radio and many others.

When planning a marketing strategy it is important that you approach these marketing channels not as separate identities, but create a marketing campaign that combines the different channels together to create an integrates together to a marketing message that is larger than the whole.

Here at Approved Trader we can work with you to create a marketing strategy to suit your needs, we discuss your company in detail and find the unique selling points that you offer and help you promote these to your target audience. With multiple campaigns running for a selection of companies we are able to help you negotiate affordable rates and maximise the value for money on your marketing spend.

With a team of experienced tradesmen with a background in promoting window fitters, builders, floorers, conservatory companies and many other types of trader we speak your language and help you get the most from your marketing budget, whether it is large or small.

Help Developing Your Marketing Strategy

We help your company generate profit from your business marketing. Today is a highly competitive economy; there are many tradesmen and companies offering a wide range of similar products and services. We help develop a marketing campaign that will help you stand out from the crowed, without breaking the bank.

The development of a marketing strategy consists of 5 steps:

  • Analysis of opportunities in your market (existing or new)
  • Targeting your customers
  • Positioning your company
  • Determination of action plans (creating a comprehensive marketing mix)
  • Monitoring and review your marketing ensuring high level of ROI


Your strategy should not be a succession of isolated decisions but a general orientation of the market and the different marketing options available. You should determine all efforts to be made to achieve your company goals. It should describe in the most clear, precise and concise as possible.

When developing your marketing strategy we also seek help from your employees, partners and customers so we get a proper grasp of what your company offers and your key values. All your departments should be involved in this work because everyone is concerned with your marketing and should have good knowledge of what communications are being delivered to the general public.

For more information and start the process of creating a marketing strategy for your company please complete our simple enquiry form or email us at info@approvedtrader.co.uk

Business Advice

Business Advice

Get business help and advice from the experts with Approved Traders... More Info

Marketing Strategy

Marketing Strategy

Whether you are a local tradesman or run a business covering the whole of the UK it is important that you have a marketing strategy that works, bringing in new customers and a good return on investmen.... More Info

Business Advice

Business Advice

Get business help and advice from the experts with Approved Traders.... More Info