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As well as being a property website, Approved Trader offer a complete marketing solution for tradesmen nationwide, with experience with managing budgets large and small we are able to help you create a fully integrated marketing plan for your business.
Radio advertising gives you access to a large audience that can be targeted by region at an affordable cost, with a number of options available from the traditional radio add spot, to competitions or sponsorship opportunities available. Approved Trader can work on your behalf as a marketing agent, helping create the radio spot and negotiating low cost deals with the different radio stations.
As well as traditional radio advertising the internet has extended the scope possible, the majority of radio stations have a large web presence, with a website with a large amount of web traffic as well as a big following on social media platforms such as facebook and twitter. We will look at the advertising proposals as a whole ensuring an integrated marketing campaign.
The internet has also seen the appearance of podcasts and internet only broadcasts, some of these web based pod casts have tens of thousands of listeners and can prove to be extremely cost effective.
Radio Advertising Can Bring Awesome Results
Radio is a super creative and incredibly far-reaching medium. Radio was one of the first mass forms of communication and used to great effect during the second world war to help keep British morale up. Since the Second World War Radio evolved with the creation of commercial radio stations who were privately funded mainly via advertising. These channels have a very own charm and are very popular reaching a large percentage of the British populace daily
Whether young or old, man or woman. For almost all audiences Radio can provide entertainment and different radio stations will be targeting different audiences, picking the correct station for your advertisement is of vital importance. Time of day is also importance rush hour adverts will maximise number of listeners as you catch the commuters from work.
The dream of every advertising agency is to create images in the mind. Not outside the head! No image, no flicker. Radio advertising generates ideas of a product or service in our brain, as soon as we hear. The radio spot penetrates us and exerts its effect. Of course, this is a challenge for any copywriter, but one we think we are able to help with.
Radio permanently installed in a car, can you imagine a car without a radio? Radio can also be heard in cafes, in restaurants, waiting rooms, on the beach, in offices, etc. There are so many places where we meet up and radio programs and music from the radio along with the radio advertising is present.
Cost of radio advertising is very low, the CPM (cost per thousand) of radio advertising is very comparable with other advertising options. With relatively little effort maximum effect is produced. Here at Approved Trader we operate as an advertising agencies with experts who plan an effective campaign. at reasonable prices.